Your landing page is the welcome mat for your potential clients, thus you have to show off all the important things there and do it in an appealing way. You have to also give them all the instructions so they can contact you right away.
Here we show you how you can do exactly that:
1. PAGE HEADLINES AND AD COPY
The landing page headline and advertisement wording should complement each other. Your AdWords score allows a site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.
2. CLEAR AND CONCISE HEADLINES
Being one of the first things a visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look. Addressing a specific point that is related to the content of the website will catch a reader’s attention more than having a vague and uninteresting headline.
3. TAKING ADVANTAGE OF TRUST INDICATORS
For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification (Better Business Bureau, VeriSign, etc.).
4. USE A STRONG CALL-TO-ACTION
After a visitor reads the landing page headline, is is crucial that they know what to do next. In the case of Mozilla Firefox, when they changed their call-to-action from Try Firefox 3 to Download Now – Free, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%, resulting in 500 more downloads during the time of the test.
5. BUTTONS & CALL-TO-ACTIONS SHOULD STAND OUT
Identify the keywords people interested in your service might be searching for and use words such as free, new, buy, or download now. A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. Nonetheless, the button should be big, bright, and above the fold.
6. GO EASY ON THE LINKS
Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. Lots of links may make sense on a regular home page, but on a landing page, simplicity is key.
We hope those tips help you a lot to get more clients. And if you are not exactly sure how to do all that, you can contact us and we’ll be happy to help you.
Credits: QuickSprout & Formstack