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26.Feb, 2017 0

You’re already paying for their attention…How do you make them stay?

Today we’re going to help you improve your CRO… You might be wondering what is that! Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. Basically, CRO is a way to increase profits from sales WITHOUT raising your advertising budget. Conversion rates can vary widely depending on your industry and business model, but regardless, everybody wants a better one! Optimizing PPC Conversions: Start…

26.Feb, 2017 0

3 Tweaks you can do on your website today to make your customers call you right away

People visit your website, they see your photos, they day-dream with days on the beach and then what happens? Nothing! They don’t call you at all. And most of the time, it’s your website fault…   Grab your visitor’s attention with call to actions (CTAs) The first and most important way is: Just tell them what to do. Simple as that. Having a strong but relevant call to actions on your website will help you grab the attention of your website visitors. This will help increase user interaction while achieving business goals such as: email subscriptions, sales, sign-ups, and so much…

26.Feb, 2017 0

The anatomy of a great landing page

Your landing page is the welcome mat for your potential clients, thus you have to show off all the important things there and do it in an appealing way. You have to also give them all the instructions so they can contact you right away. Here we show you how you can do exactly that: 1. PAGE HEADLINES AND AD COPY The landing page headline and advertisement wording should complement each other. Your AdWords score allows a site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.  …